A leader stays riveted on the revenue goal, directors on the revenue roadmap, teams on revenue results. Sounds easy but it isn’t.
In traditional business models, sales teams and individuals perform with one goal in mind — to maximize their compensation. And Directors, or managers, maximize their stake by ensuring that the best mix of high-margin products and services get purchased by the target clients. All the while, leaders, or executives, watch those sales numbers religiously, encouraging added efforts or new approaches when trends are falling short.
But, here’s the gotcha… Read more »
