Your Business Inner-Core: Central to your success

Today’s economy is forcing many companies to take a hard look at who they are and what they do.  Some will need to reinvent themselves to survive these tough times.  But most just need to get back  to rediscovering their company’s inner core and roadmapping an action plan to stay there.  Here’s three places to uncover what’s most essential: Read more »

Hear that? It’s your client talking about you again.

You’d be very surprised at how often I find clients shooting in the dark when it comes to following their customers.  They spend lots of money, time and effort taking their best shot at guessing what customers want to buy and how they want to buy it.  They ask everyone about this, gather all their data, read books and attend seminars — they include every input but one.  Their customer! Read more »

Why it’s about customer needs, not your strengths

In a service business, prioritize based on client needs, not on your strengths.  But, how about the retail business — it’s not service-based, or, is it?

In the retail business, especially in the apparel business, shop owners all know one very important fact: “Get to know your customers’ life styles if you want loyalty and repeat sales.”   Unless you’re a t-shirt shop on a Hawaiian beach, following life styles is critical.

The retail example goes one step further in teaching us about our high-value customers.  Read more »

Align Product/Service Teams to Customer Needs

The #1 myth in business:  “Build it and they will come.”

Aligning the Marketing team to customer needs

Start with their unique problems, not your standard answer.