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There’s no delicate way to put this. If you’re a regular Business Compass reader, you’re just, well, smarter than most people looking online for help and support.

You’re smarter because you’re not interested in lame “get rich quick” schemes. You’re know you can’t build a business with no effort, no time and no sense. You’re too smart to be chasing after that magical silver bullet that’ll simply make it all happen.

Mostly, you’d just like solid, down-to-earth advice on where to find some insights and answers for yourself and your business that really work.

In other words, give you a roadmap so that you don’t have to be an Einstein to “get” this stuff. You’re willing to work hard — you want a path that is doable and makes sense. You’re not so naive to believe in the “magic beans” peddled by traditional Internet marketing “gurus” (many of whom have never done what they’re “teaching”).

Then, maybe our paths have finally crossed. Through The Business Compass, we’ve been delivering solid, smart advice for nearly seven years now, and starting this week, we’d like to take it up a notch.

Oh, and one more thing: we’ll be doing it for FREE.

Introducing:  Business Compass Insights for “Smart” People

I’ve been kicking around the idea of a focused blog for months, but I wanted to be sure that I would be putting something together that reflected the high standards we always try to set for our client communications, be it web site, social media, white papers or symposiums.

The objective was to create a systematic, simple way that you could get a good grasp of the power of effective leadership coaching.

I wanted you to have an easy-to-navigate library on “The Business Compass Method” of guiding, marketing, and operating a profitable business.

And, most of all, I wanted a way to make sure that you got a chance to see all of the “best of the best” articles and practices created by us and shared by others that will shared by The Business Compass for a long time to come.

The four navigation challenges to business success

Thinking through what this would look like, four themes for successfully navigating your business kept coming to the surface. I’ve created an introduction below works its way through these four pillars, systematically introducing you to the most important concepts we think everyone must know. It’s like a course in “The Art of Business” that prepares you for the more in-depth content that will follow (still all free).

These are the navigation challenges when building, maintaining and growing a business with the Business Compass model, using everything we’ve learned over the years.

Ready? Then, here you go.

Navigation Challenge #1: Charting an exceptional, repeatable customer experience

A world-class chef was once asked what was the hardest part of owning thriving restaurants.  His answer must have surprised all but fellow business owners: “Creating the promise of a wonderful atmosphere and incredible menu that can be delivered both today and years from now.”  Like the chef, our customers want nothing less from us – give them exceptional products & services and make doing business with us easy & enjoyable.

More often than you might guess, coaching clients ask me how on earth they’ll be able to build a brand that competes against bigger competitors with larger marketing budgets.  A great question. However, my answer is always the same: “Determine your niche markets (high-value customers), then deliver on your promise of an exceptional experience when you do business with them.” When you’ve done it enough times to have a strong sense of what they want and how you can deliver, write the experience down as bullet points and teach your team to use it – always!  Framed, posted, hung, broadcasted or tattooed – I don’t care how you do it, just get it done! Make it part of everything you’re about.

It’s about having consummate respect, always, for your customers and your market.  It’s being customer-centric to the nth-degree.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your customers and, as a side effect, for your team.

Navigation Challenge #2: Course correcting so your actions are always aligned with your goals

On its trip to the moon, the NASA Lunar Craft was on course only 5 percent of the time.  Constant correction was not only required but anticipated.  Business folks should expect nothing different.  The performance metric should not then be how often you were off course but how long it took you to get back on.  The focus might better be on the agility of your team and your leadership to know when you’re off course and do something about it.

Starting with a killer goal plan and moving strategically through the year to a stirring call to action works amazingly well in business.  And, it’s far easier to say than do.

“Old-fashioned” brainstorming to determine which of the ideas on the table can be moved into actions that mean the most to your team and business.   Doing the right things can make all the difference between a business that limps along and one that truly thrives.

We’ll show you precisely what we mean in the initial issues of the newsletter.

Navigation Challenge #3: Being in business with the right partners (crew)

What’s backbone of the Business Compass formula?

Deliver a great experience. Deliver more great experience. Deliver still more great experience.

The best way to keep doing that in a purposeful and focused way is to be in business with the right people.  Find the people who get what you’re building, and WHY.  Then, do whatever it takes to get them into your business.  Not someday, not soon, but right now!  If they’re the right people, they’ll carry your brand on their shield.  They’ll be fearless in generating new customers and they’ll be ferocious in serving the ones you already have.  They’re the kind of people who will help you build the business, not just maintain it.

Every month or quarter, ask yourself, “Am I in business with the right people?”  If you’re not, there are a whole lot of follow up questions to ask in understanding how that came to be.

Of course, we’ll give you some more specifics on how to do that once you’re on board.

Navigation Challenge #4: Setting expectations in everything you do.

Everyone has an expectation for what’s about to happen, or be said, or be observed.  Setting expectations beforehand helps people to buy into what you’re about to do and, almost always, to have a better time enjoying the ride.

Whatever the news, good or bad, you’re better off sharing what the journey will be like before it begins.  I appreciate the old saying: “It’s easier to ask forgiveness than it is to ask for permission”.  There may indeed be a place for that strategy.  But, over and over again, we see business people getting themselves in trouble because they fail to set expectations with their customers and clients.  Bad news is mitigated when you do the telling and can offer your explanation before customers hear it in its worst way.  Great news is enhanced when they can expect it and enjoy the thrill of waiting for it to happen.

Whether you’re going to be screamed at or hugged by your customer; or you’re about to deliver an exceptional customer experience over a long period; set expectations to let them know what’s coming before they hear it from your competitor.

Bringing them all together

Each of these challenges, when navigated successfully, helps to get around the others. Together, they’re much more formidable than they are individually.  They are not a four-headed dragon.

A “Business Compass for Smart People” is a free resource and continual newsletter that’s delivered via email. Every two weeks, you’ll get a new lesson in navigation.

You’ll get lots of pointers to archived Business Compass content, but with a new frame that will help you “connect the dots” and start putting this advice to work in your own business, web site, or personal interests. We’re all about a free exchange of information that helps you put ideas into action – we’re not about making this just another info-commercial that clogs your Inbox.

To make it work even better, we’ll also be including “behind the scenes” lessons that show you how we put our own marketing systems and program launches together, and the role each piece plays.

What you need to do next

Email us at info@TheBusinessCompass.com to become a member of our Brand Community.  It’s that simple!  Start receiving mastery thoughts on business, leadership, performance and personal growth now. Share your thoughts and comments.  Let’s all grow together.

It’s very important to us that everyone receiving the newsletter truly wants to be on course, so we’ll need you to confirm that you want to receive it by clicking a confirmation link.

So check your inbox after you sign up (and put our newsletter in your on-line calendar) so you’ve set your expectations for our arrival.

And of course we’re never going to rent, sell, or otherwise share the information we collect. That would pretty much be a violation of everything we stand for.


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