How to steer your business

Is your business on course for growth and profit?

The #1 problem for most small businesses:  not creating a repeatable customer experience.
The #1 solution for most small businesses: knowing your customers and their needs, how to design the experience, and how to repeat the experience over a long period.

The #2 problem for most small businesses:  blind spots.  The inability to see your customer when biases, out-of-date reference points and assumptions block your view.
The #2 solution for most small businesses:  The courage to see your business through your customers’ eyes.  The foresight to constantly ask them why they do business with you and how they want to do it.

Do you know who you are?  It’s all about finding and retaining customers

Do you know where you are now?  Is your business where you need it to be.

Do you know where you want to go?  Focus on doing the most important things.

The Business Compass Program helps you answer these questions …

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